Retargeting is the process of showing display ads to potential buyers who visited but abandoned their shopping activity on your e-commerce website.  95%+ of your visitors are not buying… TellApart Transactional Retargeting helps bring them back through the use of dynamic, personalized banner ads which show your products to the right visitors.  Simply put, it turns lost shoppers into return customers.

Dynamic, Personalized Retargeting

Key Features of Transactional Retargeting:

• Customer Quality Scoring™:

  Our predictive models “tell apart” your highest quality customer prospects from the rest. TellApart does the hard work of modeling who to target and who to avoid, helping you generate the most efficient ROI. Learn more about the technology behind our scoring methodology here.

• Real-time Bidding:

  Real-time bidding (RTB) enables TellApart to spend more to reach your highest value customer prospects. In one tenth of one second, we compute the value of each impression for each user and bid efficiently on your behalf in the display ad exchange auctions.

• Dynamic, Personalized Ads:

  Each of your visitors will see a unique selection of products in our ads, based on the interests they showed while browsing your site.  Our ads feature the items for which they have shown the most engagement, plus products that similar shoppers have purchased. Using our experimentation framework, we test hundreds of ad variations to generate the highest user click through rates.

• Respect for your Customers:

  We believe we can make ads that are both useful and which minimize the potential for any user frustration. Our ads are both subtle in their appearance and in the frequency with which they are shown to potential shoppers. This keeps your customers happy while unlocking huge revenue gains from incremental purchases. Read more about our Respect for the Consumer here.

• Transparent Business Model:

  With our fully transparent business model, you only pay a revenue share on post-click conversions that come from TellApart retargeted ads. It’s a pricing model that’s unmatched in an industry that typically insists on payment for impressions, “view through” conversions, or clicks that rarely convert.  Too good to be true? Check out our Clients & Results section to hear directly from our leading retailers.

• Faster, Better Tags:

  While other 3rd party JavaScript tags can slow down your site, TellApart tags are fast & load asynchronously. This means that our tags have no discernible impact on your users’ experience. When compared to the competition, our tags have demonstrated up to 10x lower latency.  Plus, they’re very simple for your IT team to implement, requiring only a few hours of a developer’s time.