Separate the digital wheat from the chaff.
What We Do

We help e-commerce companies manage & harness the power of customer data to massively enhance their online marketing.

Identify

Unify your commerce data to "tell apart" your highest value customers.

Target

Direct your marketing activities to appeal to these best customers.

Perform

Our interests are aligned. You'll only pay for truly incremental sales.

From the blog...

Retargeting: The Next Generation July 7th, 2010

At TellApart, we’re creating a customer data platform because we believe that knowledge of one’s own customers has the potential to dramatically improve ROI across all online marketing applications.  One of the key applications on this platform is Transactional Retargeting.  

Informed by the past few months of client conversations, it’s clear that many top online retailers have had really poor experiences with their display ad retargeting efforts to date.  But the underlying factors behind that lack of performance are also clear:  old technology, inefficient vendor business models, sub-optimal creative formats, etc.  We call this Retargeting 1.0.

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May 17th, 2010

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