Our announcement last week of closing a $13M round of funding highlighted a current theme in online advertising: Display is thriving and data is the reason. We had great conversations with top tech and advertising journalists about our funding news, our technology, our unique business model and the rapid growth in the industry in general. What’s exciting for us is the chord our news struck with many of the reporters, especially around the idea of how data’s pumping new life into display advertising. It’s what we’ve been saying all along — customer data is a retailer’s most important (and likely underutilized) asset.
GigaOm published an article that highlights how display advertising is performing better than it ever has, highlighting our performance stats, and points to a recent eMarketer report that shows how some of the tech world’s biggest and brightest stars (Facebook, Microsoft, Google, others), are expected to grow their display ad businesses in 2011.
TechCrunch wrote about how TellApart’s technology is enabling new advertising alternatives for retailers and offering them low risk/high return business terms in the process.
Why the big change? Display advertising is no longer the misdirected spam of years past – it is now a precision marketing channel that can be directed at very specific targets. As an example of recent innovations in display, the article mentions how TellApart’s sophisticated technology allows retailers to collect and organize all of their customer data – and then make that data do the heavy lifting in their marketing efforts. Data, specifically a retailer’s own customer data, is the fuel that is helping display advertising to perform at levels that seemed unthinkable just 2 years ago.
For more on the revitalization trends in display advertising, and TellApart’s key role in leading the way, read these articles from The New York Times and AllThingsD.
Clearly, as far as the future of display advertising goes, it’s all about the data. At TellApart, we’re helping retailers to use their own customer data and turn display advertising from a channel of diminishing returns into a significant profit driver of incremental revenues.
If you’re a retailer that’d like to catch up with the competition by harnessing the power of your own customer data, please drop us a line. We’d love to boost your incremental revenues by helping you “tell apart” your best prospects and customers from the rest.
