Basic display ad retargeting has been around for 13+ years, yet many of the early vendors have not since fundamentally updated their technology. As one of the newest entrants, we set out to completely revolutionize the practice of retargeting using the latest in cloud-based data storage, predictive analytics, real-time media buying and personalized, dynamic ad serving techniques.
These technology advances provide significant benefits to our clients, and we have leveraged their impact to create the industry’s most transparent pricing model: we are paid a share of the new revenue generated when a shopper clicks through one of our ads and makes a purchase. Click-to-conversion cost-per acquisition; guaranteed ROI without risk, at massive scale.
|Legacy Retargeting VendorsRetargeting 1.0||TellApartRetargeting 2.0|
|Ad Targeting||Any/all previous visitors||Modeled top prospects based on Customer Quality Scoring|
|Media Buying||Pre-selected, static inventory||Real-time bidding on a per impression basis|
|Creative/Ads||Non-personalized static banners||Personalized dynamic creative featuring unique products|
Retailers take on the risk:
||TellApart takes on all the risk
|Results||Non-Guaranteed Performance||Guaranteed ROI|