The TellApart Data Platform helps you collect & organize the most precious and predictive information you have access to: your own customer data.

The TellApart Process:

• Collect

  Through the use of just a few lines of JavaScript, we help you collect as much data as possible about your own customers. From browser & session information to the products that your customers have browsed and considered, to detailed transaction data, we ensure that you can capture a complete picture of your users’ activity. We can also selectively append relevant 3rd party data to your customer file.

• Unify

  As data is collected, our systems merge historical information with new data into a comprehensive view of your customers. Custom signals, such as whether the user has previously purchased from your site, loyalty program information, and in-store purchase records (for multi-channel retailers) can provide valuable additional insights and are key to a complete view of the customer.

• Model & Predict

  The TellApart Platform uses this unified customer data to assess each visitor’s potential to purchase and the likelihood of becoming a high lifetime value customer… we call this ranking the Customer Quality Score, and we use these scores to determine whether the shopper is of high enough value to warrant additional marketing.

• Make Addressable

  The Unified Customer List ensures your scored customer data can be used for more than just reporting and analysis. Through the creation of a master list of anonymous online IDs, or cookies, we can help you personalize marketing messages to your shoppers even after they have left your site.

• Act

  This information can now be used to power our next-generation display ad marketing programs, including Transactional Retargeting and Audience Targeting.