Recently MIT’s Technology Review published a comprehensive article about TellApart in their Business Impact section. The theme of this section for the month of May is ‘understanding the customer’ – something that is at the core of what we do so well.
Mark Ayzenshtat, our CTO & co-founder, discussed how our cloud-based platform can tell apart casual website visitors from those who are the most likely to buy and then address them with personalized ads across the web in real-time. This activity brings potential customers back to our client’s websites with amazing effectiveness and ultimately leads to a massive amount of new revenue.
The big lift in incremental sales we produce is not lost on Jeff Steeves, Director of Customer Acquisition for CSN Stores (and a great client of ours.) Jeff stated that CSN sees “significant lift to their conversion rate” thanks to TellApart – giving us credit for doing all of the ‘heavy lifting’ in this complicated process. Thanks, Jeff!
