Link: Google Releases Case Study Heralding our Real-Time Bidding Proficiency
Last week we released a case study in conjunction with Google/DoubleClick.
The study primarily highlights:
- Our cutting-edge Customer Data platform
- The way in which our infrastructure leverages the speed & elasticity of the Cloud
- Our technical capabilities in real-time bidding (RTB) at massive scale.
The study focuses on the integration of our data platform with DoubleClick’s Ad Exchange real-time bidding API, noting that we are one of the largest bidders in the DoubleClick Ad Exchange.
How does this translate to value for our clients? We ensure that each dollar spent on our client’s behalf has been optimized to yield maximum returns.
The fact that no other retargeting company can match our results is a credit to our engineering capabilities and differentiated business model. In summary, the case study shows that TellApart’s deep RTB integration with Doubleclick’s API is one of the key reasons why we can add from 3-8% to a retailer’s bottom line.
