Ajay Agarwal is a Managing Director with Bain Capital Ventures where he focuses on early stage technology investing. In this article Ajay describes how for the first time in history, businesses can leverage big data for the benefit of driving marketing insights – making marketing the next big money sector in technology. TellApart is highlighted as an innovative marketing-focused software solution.
The Data-Fueled Display Ad Revival August 8, 2011
e-Commerce Times and CRMBuyer.com published an article written by TellApart CEO, Josh McFarland, about the recent resurgence in display advertising. The article describes the value of customer data for retailers and how this unique asset is transforming display advertising, a once poorly performing marketing vehicle into a profitable, scalable and precise marketing tool, capable of delivering proven incremental revenue and a great ROI.
Retailers Starting To Understand Value Of Their Customer Data Says TellApart CEO McFarland July 6, 2011
AdExchanger.com published an extensive Q & A with our CEO, Josh McFarland. This in-depth interview focuses on observed emerging e-commerce strategy trends, our competitive differentiators in the personalized retargeting space, and our continued focus on scientifically proving the incremental value of the new sales we bring to each of our customers.
Ex-Googlers Hiring Engineers at TellApart June 27, 2011
FINS, a career resource site and part of the Dow Jones family of publications, details TellApart’s hiring plans post the closing of our B round of financing from Bain Capital Ventures and Greylock. The article discusses the type of new employees we are looking for, our hiring strategies, and the company culture that makes TellApart a great place to work.
Big data leads to a big revival for display ads June 20, 2011
Colleen Taylor from GigaOm covers the new technologies that employ big data processing and real-time analytics capabilities to make display ads more efficient (and more lucrative) than they’ve ever been. TellApart is featured in this article as a big reason for the display ad revival; the company’s technology, business model and performance are leading the way.
Former Googlers Raise $13 Million From Bain And Greylock For Personalized Ad Solution June 13, 2011
TechCrunch writes about TellApart’s recent fund raising, the company’s deep Google roots and how TellApart curates a retailer’s own customer data and uses it to bring the most promising shoppers back to the retailer’s site and turn them into buyers.
TellApart Raises $13 Million to Help Online Retailers Nab Waffling Customers June 13, 2011
Trisha Duryee of the Wall Street Journal’s All Things D covers TellApart’s recent fund raising event and discusses how the company’s technology helps retailers ‘tell apart’ their best potential customers from the rest.
TellApart Raises Money to Help Online Retailers Advertise June 13, 2011
Clair Cain Miller of the New York Times Bits blog writes about how TellApart helps online retailers to determine their best potential customers and interact with them on a personal level to increase the chances of a sale.
CNBC with David Sze (Video) June 2, 2011
Greylock Partner David Sze discusses his portfolio companies (Greylock, LinkedIn, Pandora) and identifies TellApart as one the companies that the storied venture capital firm is most excited about in the next 5 years.
MIT Technology Review May 21st, 2011
The MIT Technology review profiles TellApart as a company using predictive algorithms to “tell apart” high quality shoppers from casual visitors.
Google Case Study May 21, 2011
Google’s DoubleClick profiles TellApart with a case study on TellApart’s real-time bidding capabilities and how they translate into huge gains for large online retailers.
Internet Retailer April 15th, 2010
Internet Retailer highlights the TellApart public launch, including a great interview with fmr. Hayneedle CMO Ash ElDifrawi on the ROI through TellApart’s platform vs. those of any other online display ad companies.
AdExchanger – Stop Paying for Fraudulent View-Throughs April 13, 2010
In the most popular & controversial article of the year on Adexchanger, TellApart CEO Josh McFarland strongly advises e-commerce retailers on why they should never pay for view-through conversions for display ad retargeting for retail.
Paidcontent 2011 March 11, 2011
TellApart CEO Josh McFarland, spoke to a packed audience at The TimesCenter in New York alongside industry leaders Randall Rothenberg (Chairman, IAB), Mike Walrath (Founder, RightMedia), and Vivek Shah (CEO, Ziff Davis). His comments on the evolution of the display ad industry begin around 20:00.
AWS Startup Challenge Global Finals Dec 6, 2010
TellApart places 2nd in the Amazon Web Services 2010 Startup Challenge out of 1500 entrants. Founders Mark & Josh’s comments begin at 56:30.
New York Times November 28, 2010
A feature story on prominent startups founded by ex-Google employees highlights TellApart founders Josh McFarland & Mark Ayzenshtat.
Internet Retailer – Diapers.com Case Study November 19, 2010
Diapers.com Case Study about finding success with retargeting with TellApart. Read the full case study here.
Internet Retailer’s Diapers.com Case Study
Case Study outlining how Diapers.com found success with retargeting by switching to TellApart. Read the full case study here.
John Battelle’s Searchblog September 2, 2010
Industry luminary John Battelle issued a challenge on his blog to remarketing companies to elevate the interests of the consumer and make display ads less disruptive to some browsers. He didn’t expect TellApart to build a game-changing solution in less than 24 hrs! Coverage here.
AdExchanger April 16, 2010
Comprehensive Q + A with industry publication Adexchanger.com on TellApart’s data platform, business model & perspective on industry activity.
TechCrunch April 13, 2010
Extended interview of TellApart’s founding team with Michael Arrington of Techcrunch. Covers the launch funding, the service and the vision for the Data Platform.
