AdAge published an article highlighting that behaviorally-targeted FBX ads had only been available on the right-hand rail of Facebook pages, but now advertisers can buy ads that will show up in users’ News Feeds via just 3 of FBX’s partners – including TellApart.
Facebook Cranks Up Ad Targeting in User News Feeds March 26, 2013
Facebook lets marketers retarget shoppers in the news feed March 26, 2013
Internet Retailer covers Facebook’s announcement about FBX ads in the News Feed highlighting TellApart as an initial partner.
FBX Now Both in Desktop News Feed & Right-Hand Side March 26, 2013
Facebook announces FBX-targeted ads in News Feed with TellApart as one of the partners in the closed alpha test.
Amazon Web Services Blog – Spotlight on Cost: TellApart November 13, 2012
TellApart in the Spotlight on the AWS blog highlighting how we’ve been able to cut data processing costs more than 75%.
Tobias Peggs authored a blog post that opens with “I got retargeted on Facebook today – and it was magical.” The post was shared by some industry thought leaders via Twitter as well as AdExchanger. The experience he describes is specific to Nordstrom – one of the retailers we work with on the Facebook Exchange.
The Future is Now: 10 Startups Leading the Way in ‘Big Data’ October 16, 2012
VentureBeat highlights TellApart as one of the 10 ground-breaking start-ups leading the way in ‘big data’.
Facebook’s Dynamic Creative Ads Lead to More Clicks October 9, 2012
Adweek highlights the strong performance that TellApart clients have seen on the Facebook Exchange (FBX).
As one of the earliest companies on the Facebook Exchange (FBX), TellApart can state without reservation that FBX delivers strong ROI for its clients.
Facebook Throws a Coming-Out Party for Its Ad Exchange September 13, 2012
AllThingsD covers the launch of the Facebook Exchange (FBX) featuring great data from TellApart clients.
Facebook Ad Exchange Boasts Massive Return On Investment September 13, 2012
The International Business Times reveals the positive results from the initial beta partners on the Facebook Exchange (FBX) highlighting TellApart’s experience with our clients.
TellApart Names John Kelly as Vice President of Sales August 8, 2012
Experienced sales executive to lead strategic growth initiatives for TellApart.
TellApart co-founder and CEO Josh McFarland recently discussed his company’s momentum and industry trends. He offered an optimistic outlook on TellApart and the industry at large in a Q&A with AdExchanger.
TellApart Appoints Tom Cheli as Chief Operating Officer April 4, 2012
Newest addition to senior leadership team brings extensive internet marketing and operations experience to accelerate rapid expansion.
Marketing is the next big money sector in technology March 17, 2012
Ajay Agarwal is a Managing Director with Bain Capital Ventures where he focuses on early stage technology investing. In this article Ajay describes how for the first time in history, businesses can leverage big data for the benefit of driving marketing insights – making marketing the next big money sector in technology. TellApart is highlighted as an innovative marketing-focused software solution.
The Data-Fueled Display Ad Revival August 8, 2011
e-Commerce Times and CRMBuyer.com published an article written by TellApart CEO, Josh McFarland, about the recent resurgence in display advertising. The article describes the value of customer data for retailers and how this unique asset is transforming display advertising, a once poorly performing marketing vehicle into a profitable, scalable and precise marketing tool, capable of delivering proven incremental revenue and a great ROI.
AdExchanger.com published an extensive Q & A with our CEO, Josh McFarland. This in-depth interview focuses on observed emerging e-commerce strategy trends, our competitive differentiators in the personalized retargeting space, and our continued focus on scientifically proving the incremental value of the new sales we bring to each of our customers.
Ex-Googlers Hiring Engineers at TellApart June 27, 2011
FINS, a career resource site and part of the Dow Jones family of publications, details TellApart’s hiring plans post the closing of our B round of financing from Bain Capital Ventures and Greylock. The article discusses the type of new employees we are looking for, our hiring strategies, and the company culture that makes TellApart a great place to work.
Big data leads to a big revival for display ads June 20, 2011
Colleen Taylor from GigaOm covers the new technologies that employ big data processing and real-time analytics capabilities to make display ads more efficient (and more lucrative) than they’ve ever been. TellApart is featured in this article as a big reason for the display ad revival; the company’s technology, business model and performance are leading the way.
TechCrunch writes about TellApart’s recent fund raising, the company’s deep Google roots and how TellApart curates a retailer’s own customer data and uses it to bring the most promising shoppers back to the retailer’s site and turn them into buyers.
Trisha Duryee of the Wall Street Journal’s All Things D covers TellApart’s recent fund raising event and discusses how the company’s technology helps retailers ‘tell apart’ their best potential customers from the rest.
Clair Cain Miller of the New York Times Bits blog writes about how TellApart helps online retailers to determine their best potential customers and interact with them on a personal level to increase the chances of a sale.
Greylock Partner David Sze discusses his portfolio companies (Greylock, LinkedIn, Pandora) and identifies TellApart as one the companies that the storied venture capital firm is most excited about in the next 5 years.
paidContent 2011 Ad Targeting panel March 11, 2011
TellApart CEO Josh McFarland, spoke to a packed audience at The TimesCenter in New York alongside industry leaders Randall Rothenberg (Chairman, IAB), Mike Walrath (Founder, RightMedia), and Vivek Shah (CEO, Ziff Davis). His comments on the evolution of the display ad industry begin around 20:00.
TellApart Ties for 1st Place in Mashable’s “Fast Pitch” Competition November 12, 2010
TellApart shares 1st place in Mashable’s 2010 “Fast Pitch” Startup Competition. To see a two minute overview of TellApart’s platform & applications, skip to minute 27:30.
Industry luminary John Battelle issued a challenge on his blog to remarketing companies to elevate the interests of the consumer and make display ads less disruptive to some browsers. He didn’t expect TellApart to build a game-changing solution in less than 24 hrs! Coverage here.
Comprehensive Q + A with industry publication Adexchanger.com on TellApart’s data platform, business model & perspective on industry activity.
Extended interview of TellApart’s founding team with Michael Arrington of TechCrunch. Covers the launch funding, the service and the vision for the Data Platform.