AdAge published an article highlighting that behaviorally-targeted FBX ads had only been available on the right-hand rail of Facebook pages, but now advertisers can buy ads that will show up in users’ News Feeds via just 3 of FBX’s partners – including TellApart.
Facebook Expands FBX Retargeted Ads March 26, 2013
TechCrunch covers the expansion of FBX retargeted ads, based on online browsing, from the sidebar to the News Feed – featuring TellApart.
Facebook Exchange Rolls Into News Feed March 26, 2013
Adweek covers the expansion of FBX into the News Feed, with TellApart as an initial partner, stating that “the news is big for Facebook and advertisers.”
Facebook’s News Feed Ads: Now Real-Time Biddable March 26, 2013
AdExchanger features TellApart CEO and provides great additional background regarding the Facebook News Feed ads announcement.
Facebook lets marketers retarget shoppers in the news feed March 26, 2013
Internet Retailer covers Facebook’s announcement about FBX ads in the News Feed highlighting TellApart as an initial partner.
FBX Now Both in Desktop News Feed & Right-Hand Side March 26, 2013
Facebook announces FBX-targeted ads in News Feed with TellApart as one of the partners in the closed alpha test.
Amazon’s Cheaper Cloud Services—Up to a Point March 7, 2013
Businessweek showcases TellApart for our early adoption of AWS Spot Instances.
Big Data = Big Bucks February 7, 2013
CNBC came to TellApart HQ to discuss what’s hot in tech in 2013 with TellApart CEO Josh McFarland and James Slavet of Greylock Partners.
Facebook Is Quietly Making a Killing With Ads November 29, 2012
Wired features TellApart CEO on the unique benefits of the Facebook Exchange and the lasting impact to the industry.
Amazon Web Services Blog – Spotlight on Cost: TellApart November 13, 2012
TellApart in the Spotlight on the AWS blog highlighting how we’ve been able to cut data processing costs more than 75%.
Why this is just the beginning of a magical moment in mobile monetization October 23, 2012
Tobias Peggs authored a blog post that opens with “I got retargeted on Facebook today – and it was magical.” The post was shared by some industry thought leaders via Twitter as well as AdExchanger. The experience he describes is specific to Nordstrom – one of the retailers we work with on the Facebook Exchange.
The Future is Now: 10 Startups Leading the Way in ‘Big Data’ October 16, 2012
VentureBeat highlights TellApart as one of the 10 ground-breaking start-ups leading the way in ‘big data’.
Facebook’s Dynamic Creative Ads Lead to More Clicks October 9, 2012
Adweek highlights the strong performance that TellApart clients have seen on the Facebook Exchange (FBX).
Facebook Sells More Access to Members October 1, 2012
The Wall Street Journal reports on how Facebook is providing new ways for marketers to provide targeted marketing. TellApart client Shoebuy is showcased for the benefits they have seen on the Facebook Exchange (FBX).
Early Results From Facebook Exchange Show 10-20 Fold ROI For TellApart Clients September 13, 2012
As one of the earliest companies on the Facebook Exchange (FBX), TellApart can state without reservation that FBX delivers strong ROI for its clients.
Facebook Throws a Coming-Out Party for Its Ad Exchange September 13, 2012
AllThingsD covers the launch of the Facebook Exchange (FBX) featuring great data from TellApart clients.
Facebook Goes Live with Real-Time Ad Bids September 13, 2012
Internet Retailer showcases the success of TellApart client OnlineShoes.com in their coverage of the Facebook Exchange (FBX).
Facebook Ad Exchange Boasts Massive Return On Investment September 13, 2012
The International Business Times reveals the positive results from the initial beta partners on the Facebook Exchange (FBX) highlighting TellApart’s experience with our clients.
TellApart Names John Kelly as Vice President of Sales August 8, 2012
Experienced sales executive to lead strategic growth initiatives for TellApart.
With New Hire For TellApart, CEO McFarland Sees Company Milestone August 8, 2012
TellApart co-founder and CEO Josh McFarland recently discussed his company’s momentum and industry trends. He offered an optimistic outlook on TellApart and the industry at large in a Q&A with AdExchanger.
TellApart Appoints Tom Cheli as Chief Operating Officer April 4, 2012
Newest addition to senior leadership team brings extensive internet marketing and operations experience to accelerate rapid expansion.
Marketing is the next big money sector in technology March 17, 2012
Ajay Agarwal is a Managing Director with Bain Capital Ventures where he focuses on early stage technology investing. In this article Ajay describes how for the first time in history, businesses can leverage big data for the benefit of driving marketing insights – making marketing the next big money sector in technology. TellApart is highlighted as an innovative marketing-focused software solution.
The Data-Fueled Display Ad Revival August 8, 2011
e-Commerce Times and CRMBuyer.com published an article written by TellApart CEO, Josh McFarland, about the recent resurgence in display advertising. The article describes the value of customer data for retailers and how this unique asset is transforming display advertising, a once poorly performing marketing vehicle into a profitable, scalable and precise marketing tool, capable of delivering proven incremental revenue and a great ROI.
Retailers Starting To Understand Value Of Their Customer Data July 6, 2011
AdExchanger.com published an extensive Q & A with our CEO, Josh McFarland. This in-depth interview focuses on observed emerging e-commerce strategy trends, our competitive differentiators in the personalized retargeting space, and our continued focus on scientifically proving the incremental value of the new sales we bring to each of our customers.
Ex-Googlers Hiring Engineers at TellApart June 27, 2011
FINS, a career resource site and part of the Dow Jones family of publications, details TellApart’s hiring plans post the closing of our B round of financing from Bain Capital Ventures and Greylock. The article discusses the type of new employees we are looking for, our hiring strategies, and the company culture that makes TellApart a great place to work.
Big data leads to a big revival for display ads June 20, 2011
Colleen Taylor from GigaOm covers the new technologies that employ big data processing and real-time analytics capabilities to make display ads more efficient (and more lucrative) than they’ve ever been. TellApart is featured in this article as a big reason for the display ad revival; the company’s technology, business model and performance are leading the way.
Former Googlers Raise $13 Million From Bain And Greylock For Personalized Ad Solution June 13, 2011
TechCrunch writes about TellApart’s recent fund raising, the company’s deep Google roots and how TellApart curates a retailer’s own customer data and uses it to bring the most promising shoppers back to the retailer’s site and turn them into buyers.
TellApart Raises $13 Million to Help Online Retailers Nab Waffling Customers June 13, 2011
Trisha Duryee of the Wall Street Journal’s All Things D covers TellApart’s recent fund raising event and discusses how the company’s technology helps retailers ‘tell apart’ their best potential customers from the rest.
TellApart Raises Money to Help Online Retailers Advertise June 13, 2011
Clair Cain Miller of the New York Times Bits blog writes about how TellApart helps online retailers to determine their best potential customers and interact with them on a personal level to increase the chances of a sale.
Greylock Partner David Sze Highlights TellApart on CNBC (Video) June 2, 2011
Greylock Partner David Sze discusses his portfolio companies (Greylock, LinkedIn, Pandora) and identifies TellApart as one the companies that the storied venture capital firm is most excited about in the next 5 years.
MIT Technology Review May 9, 2011
The MIT Technology review profiles TellApart as a company using predictive algorithms to “tell apart” high quality shoppers from casual visitors.
Google Case Study April 25, 2011
Google’s DoubleClick profiles TellApart with a case study on TellApart’s real-time bidding capabilities and how they translate into huge gains for large online retailers.
A Start-Up`s New Take on Retargeting April 15th, 2010
Internet Retailer highlights the TellApart public launch, including a great interview with former Hayneedle CMO Ash ElDifrawi on the ROI through TellApart’s platform vs. those of any other online display ad companies.
Stop Paying for Fraudulent View-Throughs April 13, 2010
In the most popular & controversial article of the year on Adexchanger, TellApart CEO Josh McFarland strongly advises e-commerce retailers on why they should never pay for view-through conversions for display ad retargeting for retail.
paidContent 2011 Ad Targeting panel March 11, 2011
TellApart CEO Josh McFarland, spoke to a packed audience at The TimesCenter in New York alongside industry leaders Randall Rothenberg (Chairman, IAB), Mike Walrath (Founder, RightMedia), and Vivek Shah (CEO, Ziff Davis). His comments on the evolution of the display ad industry begin around 20:00.
AWS Startup Challenge Global Finals Dec 6, 2010
TellApart places 2nd in the Amazon Web Services 2010 Startup Challenge out of 1500 entrants. Founders Mark & Josh’s comments begin at 56:30.
Google Works to Retain Nimble Minds November 28, 2010
The New York Times published a featured story on prominent startups founded by ex-Google employees, highlighting TellApart founders Josh McFarland and Mark Ayzenshtat.
TellApart Ties for 1st Place in Mashable’s “Fast Pitch” Competition November 12, 2010
TellApart shares 1st place in Mashable’s 2010 “Fast Pitch” Startup Competition. To see a two minute overview of TellApart’s platform & applications, skip to minute 27:30.
Diapers.com Finds New Customers with Retargeting November 19, 2010
Internet Retailer published a case study outlining how Diapers.com found success with retargeting by switching to TellApart.
TellApart’s Rapid Response to Further Enhance the Conversation with Shoppers September 2, 2010
Industry luminary John Battelle issued a challenge on his blog to remarketing companies to elevate the interests of the consumer and make display ads less disruptive to some browsers. He didn’t expect TellApart to build a game-changing solution in less than 24 hrs! Coverage here.
TellApart Targeting Incremental Revenue For E-Commerce Says CEO McFarland April 16, 2010
Comprehensive Q + A with industry publication Adexchanger.com on TellApart’s data platform, business model & perspective on industry activity.
Former Googlers Launch TellApart, Raise $4.75 Million From Greylock April 13, 2010
Extended interview of TellApart’s founding team with Michael Arrington of TechCrunch. Covers the launch funding, the service and the vision for the Data Platform.
