Hayneedle, #77 on the IR500, operates more than 220 niche e-commerce sites, selling everything from furniture to decor to home goods.
Case Study Abstract
This case study chronicles how TellApart measures the true lift in conversion rate for Hayneedle in a pristine A/B conversion lift study. By changing only one variable--the presence of TellApart ads--the number of Hayneedle shoppers who returned to convert was lifted by 25%! Read the full case study to learn more about Hayneedle and how well Transactional Retargeting works for their business, yielding over a 5% increase to their overall revenue.