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Hayneedle

Hayneedle, #77 on the IR500, operates more than 220 niche e-commerce sites, selling everything from furniture to decor to home goods.

Case Study Abstract

This case study chronicles how TellApart measures the true lift in conversion rate for Hayneedle in a pristine A/B conversion lift study. By changing only one variable--the presence of TellApart ads--the number of Hayneedle shoppers who returned to convert was lifted by 25%! Read the full case study to learn more about Hayneedle and how well Transactional Retargeting works for their business, yielding over a 5% increase to their overall revenue.

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Diapers.com

Diapers.com

Diapers.com, #72 in the IR500, is the leading online retailer focused on mothers & young families. Diapers.com’s parent company, Quidsi, was acquired by Amazon in 2010 for $540M.

Case Study Abstract
This case study examines how Diapers.com progressed from a retargeting vendor that charged for view-through conversions to TellApart, which only is paid upon click-based conversions. Associate Director of Marketing, Matt Lindenberg walks through some of the key elements that led to Diapers.com’s selection of TellApart and how well TellApart has performed to date.
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Drugstore.com

Drugstore.com, #46 on the IR500, one of the earliest, most successful pioneers of e-commerce, is a leader in the Health & Beauty categories in online retail. In March 2011, was acquired by Walgreens for $429M.

Case Study Abstract

This case study describes the strict strategic requirements that drugstore.com had for TellApart as their new retargeting partner.  From proving an incremental lift in ROI and sales to refining in-ad product merchandising and select couponing, TellApart exceeded all of drugstore.com’s requirements.

 

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