If you’re in the San Francisco Bay Area and have been following us from afar (as a potential client or candidate), we’d love for you you to come meet us in person at one of our upcoming local events:

First up, our CTO, Mark Ayzenshtat, is speaking to UC Berkeley students on a panel alongside industry luminaries including Vivek Wadhwa and Glenn Kelman.  TellApart is also sponsoring the UCB Startup Job Fair the following day, and we’re hiring like crazy, so be sure to stop by with your resume!

Industry Panel and Entrepreneurship Mixer
Wednesday, March 16, 2011 — 5:30-7:30p
UC Berkeley – Sutardja Dai Hall, Banatao Auditorium

And our CEO, Josh McFarland, will be speaking on the topics of big data and analytics at two upcoming events:

SDForum presents Analytics: The Next Wave
Friday, March 25, 2011
Stanford University – Tressider Union, Oak Lounge

How do businesses transform the wow of analytics and big data into the bottom line? The focus has shifted from using analytics for better data access and reporting to using insights collected from analytics to deliver better outcomes to the bottom line and drive high performance. This one-day conference will explore increasing the bottom line through new sources of data and uses, new deployment and data architecture models, and consumer targeting derived from big data intelligence.

Data 2.0 Conference
Monday, April 4, 2011
Mission Bay Conference Center – Robertson Auditorium

Within the past 10 years, the amount of data we can access online has grown exponentially. Whether open government data, social data, or business data as a service, everyone from startups to Fortune 500 corporations are discovering their role in the data supply chain and rethinking what business models are possible with data. What new types of companies will emerge that utilize newly accessible data? Will online structured data end up becoming centralized in services like Google or decentralized between 3rd parties? How do you fit into the data ecosystem, and how will the data ecosystem change in the next year?

At eTail West last week, we presented a challenge to our booth guests: can you tell apart a pair of one carat diamond earrings (E color, VS1 clarity) from four high quality cubic zirconia pairs?

This turned out to be a pretty difficult test. Of the roughly 400 entrants, only 66 were able to pick out the real pair.  We would have expected 80 correct guesses if people were just guessing randomly!  We drew a lucky business card out of the correct-guess pile and gave away the $4,000 pair of earrings to a very surprised, very elated winner.

The ability to tell apart real diamonds is a skill that takes time to master. Thankfully we make it much easier to choose the right display ad retargeting partner for online retailers.

TellApart outperforms every other retargeting provider and does so with a pricing model that is risk free: we are the only company offering true click-to-click conversion CPA pricing for retargeting. No view-through conversion scams, no PPC click fraud. We only make money if you make money. It’s as simple as that.

We can make display ads work as well as paid search marketing thanks to our ex-Google engineering team, our machine-learning algorithms, our massive audience reach, and because we help you use the most powerful asset of all: your own customer data.

Stay in touch by following us on Twitter to see what we come up with for our next conference: Internet Retailer in San Diego, from June 14-17th.