Featured more prominently on the TellApart Engineering blog this morning, we’re happy to announce that Amazon has released a case study on TellApart’s unique technical architecture, built on top of Amazon Web Services (AWS). AWS is a key partner of ours, enabling us to build an efficient, elastically scalable and fast technical infastructure.

In the end, it’s this technical proficiency that allows us to offer an unmatched business model with display ad retargeting. Retailers need not share any of the media risk inherent in buying millions of impressions (at 10,000 bid requests per second, no less!) Now, instead of worrying that these impressions won’t turn into sales, retailers can guarantee a transparent ROI from retargeting by working with TellApart.

To read the case study in greater detail, click here.

Link: Google Releases Case Study Heralding our Real-Time Bidding Proficiency

Last week we released a case study in conjunction with Google/DoubleClick.

The study primarily highlights:

• Our cutting-edge Customer Data platform
• The way in which our infrastructure leverages the speed & elasticity of the Cloud
• Our technical capabilities in real-time bidding (RTB) at massive scale. 

The study focuses on the integration of our data platform with DoubleClick’s Ad Exchange real-time bidding API, noting that we are one of the largest bidders in the DoubleClick Ad Exchange.

How does this translate to value for our clients? We ensure that each dollar spent on our client’s behalf has been optimized to yield maximum returns.

The fact that no other retargeting company can match our results is a credit to our engineering capabilities and differentiated business model. In summary, the case study shows that TellApart’s deep RTB integration with Doubleclick’s API is one of the key reasons why we can add from 3-8% to a retailer’s bottom line.